More than two in five Americans will make friends and family aware of their New Year’s Resolution this year so they don’t fall off track, according to a new study.
A survey of 2,000 American adults found that many will go so far as to enlist the help of a “solution buddy” or family members such as a partner or spouse (42%) or even their children (33%) to achieve their goals.
Others will look to their parents (31%), siblings (26%) or their best friend (26%) for support.
Partners and spouses listed as No. 1 person most likely to keep Americans on track (32%), followed by their children (17%) and parents (15%).
Nearly three-quarters of Americans usually make a New Year’s resolution (74%), but only 48% have been successful in past years.
Almost half (49%) even admit that they have usually dropped their resolution before spring has even started.
According to respondents, it takes about four months to determine whether or not a solution was successful, and key indicators such as being happier (36%), healthier (31%) or seeing any benefits (30%) also show achievement.
Conducted by Talker Research on behalf of Dave’s Killer Bread, the results revealed that in 2025, almost two-thirds of all respondents (63%) are more determined than ever to achieve their goals.
In fact, 82% of Americans polled are confident they have the formula to make their resolutions stick from here on out.
Based on previous success, you should start thinking about your goals about three and a half months in advance, or by the end of September. These resolutions also need to stay in place for one year (31%) for the biggest benefits.
This year, Americans are biting off what they can chew and setting an average of three resolutions (2.5), up from an average of four (3.6) in years past.
In addition to signing up a friend for resolutions, choosing realistic goals (42%) or ones they enjoy working toward (29%) are some of the top ways Americans plan to stay on track in 2025.
One in five (21%) will even give themselves more grace and adjust their goal throughout the year to make it more achievable or manageable.
“Even with the best of intentions, it’s no secret that many New Year’s resolutions don’t make it past the first month — sometimes not even a few weeks,” said Cristina Watson, Sr. .Director of Brand Management for Dave’s Killer Bread. “But a reset doesn’t have to be overwhelming—it’s an opportunity to implement simple, achievable goals, giving yourself credit for small wins along the way. This can help build habits that really stick, setting you for long-term success.â€
The results also revealed that Americans believe that entertainment solutions are more accessible than something that is necessary to improve their health (37% vs. 30%).
Taking things a step further, something that is practical or easy to integrate into everyday life ranks above a goal that has long-term benefits in terms of attainment (28% vs. 25%).
One in five (20%) also recognize the importance of taking the time to fully consider and plan your goals.
More specifically, the most achievable New Year’s resolutions are self-care, such as spend more time on themselves or prioritize their well-being (46%).
A third believe that organizing or household goals, such as reducing clutter and fitness goals, are the easiest to achieve.
“The start of a new year is an opportunity to take stock of your life, reset and give yourself a fresh start to work towards what matters most to you; whether that’s something big like going back to school or just giving yourself daily pep talks about how awesome you already are,” added Watson. “While it’s common to lose momentum on resolutions, the key is to make small, lasting changes. And don’t forget to celebrate your progress, because even wanting to make a positive change is a step toward creating lasting habits that you help you feel stronger, more energetic and ready to face whatever lies ahead. You’ve got it!
THE MOST ACHIEVEABLE NEW YEAR’S RESOLUTIONS
- Self-care (spending more time on myself, prioritizing my well-being, etc.) – 46%
- Organization/home goals (decluttering, minimalism, keeping things clean/organized, etc.) – 33%
- Fitness goals (going to the gym regularly, walking more, etc.) – 33%
- New experiences (trying new foods, traveling to new places, etc.) – 31%
- Socialization (spending time with family and friends, getting out of the house more, making new friends, etc.) – 30%
- Changing my dietary preferences (going vegetarian, vegan, pescatarian, etc.) – 20%
- Career goals (applying for new jobs, upgrading skills, etc.) – 20%
- My love life (going on more dates, spending more time with my partner, etc.) – 17%
- Further education (going back to school, getting a degree, etc.) – 13%
Survey methodology:
Talker Research surveyed 2,000 Americans of the general population; survey was commissioned by Dave’s Killer Bread and administered and conducted online by Talker Research between November. 21 and November. 25, 2024.
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