It will be a less Bowl less inspired.
Sales of beer, wine and non-alcoholic spirits increased 26% over the past year to $ 800 million in the US, the NBC market research firm told NBC.
Non-alcoholic beer is the most popular in the category, accounting for 84% of total sales.
The growing trend can even be seen in one of this year’s Super Bowl ads.
Michelob Ultra Zero-a alcohol-free beer boasting only 29 calories-will make a appearance on a commercial Michelob Ultra during the Super Bowl Lix, where advertising costs a $ 8 million reported average for a 30-second country.
The star followed by the star contains actor Willem Dafoe, his cast “Beetlejuice, Beetlejuice” Catherine O’Hara, WNBA Sabrina Ionescu star, Famier Randy Moss and Olympic Purpose set the gold medal Ryan Crauser.
In 2023, Heineken 0.0 made history when broadcasting an ad during the big game – the first advertising for non -alcoholic beer during the Super Bowl.
Non-alcoholic beer is like that “actually tastes good,” said Nadine Sarwat, alcoholic beverage analyst at the global Bernstein search firm for The Outlet.
Since regular beer has only 4% to 5% alcohol, a non-alcoholic alternative can “generate a large amount of aroma without alcohol, in a way to feel very similar,” it continued.
Over the past year, alcohol sales fell with less than 1%, the first decline to three years, with customers reporting to enjoy less alcohol now than during the pandemic.
Americans are quoting economic and health reasons for their latest disgust.
“We see that inflation has affected the purchase,” explain Kaleigh Theriart, alcohol and drinks the leader of thought in NIQ, for the exit.
“Customers have chosen a moderation mentality, where they may have overvalued at home during the home period during Covid, and out of this, they were a little more focused on health and health.”
In Amity Hall, a sports bar on the upper part of West West, one of every 20 drinks spilled are non -alcoholic beers or ridicule, Operation Manager James Wells estimated.
“We have essentially modified our entire drink program to accommodate more non -alcoholic beverages,” he told NBC.
Wells also said that young customers are not so interesting to be drunk, which was illustrated in a recent Gallup survey, which found that people under 35 are not consuming alcohol as much as the older generations in the same age.
“I don’t think people are hitting the grass and trying to lose their minds,” Wells NBC told. “People are trying to only have a general evening experience, and I think this sometimes includes alcohol, sometimes not.”
However, just because a person chooses a non -alcoholic beverage does not mean that they have left alcohol, according to NIQ, who found that 93% of consumers who buy non -alcoholic products also buy alcoholic ones.
A latest trend of “zebra-striping” has also appeared, “where they roll back and forth between an alcohol product and a non-alocol product on the same evening,” Theriault added.
A report by the general surgeon in January, who said alcohol is the third leading cause of cancer in the country, citing 100,000 cases of alcohol -related cancer and about 20,000 alcohol -related deaths.
“This eventually increased the conversation,” continued Wells. “You can visit people in the bar they talk about.”
#alcoholic #beer #funny #super #bowl #commercial #sales #growth
Image Source : nypost.com