Apple’s customers are reportedly trying to improve their iPhone to avoid the expected price raising from President Trump’s tariffs.
Near meetings will hit the main parts of the Apple supply chain, including China, where the CEO Tim Cook firm still produces most of its equipment.
In addition to a tariff rate of 54% for goods imported from China, Trump tax one 46% in Vietnam and 26% rate in India – two other major production centers for the company.
Techinsight’s research firm told The Wall Street Journal that the price of producing an iPhone could be dumped with more than 45% from $ 580 to $ 850.
Elsewhere, analysts in Rosenblatt Securities said the cost of building on the iPhone could be dumped 43%, which would be equated with a $ 799 to $ 1,500 if it is passed on to customers.
Apple has not yet confirmed whether iPhone prices will increase in response to higher production things or eat losses to keep prices low.
However, some customers are not taking any chance.
“You have to take care of your personal needs and there is no doubt in my mind that prices will rise,” Joel Burke, a 32-year-old policy professional told The Journal.
Another Apple customer, Allison Post, said her plans to improve her old iPhone accelerated due to Trump’s Tariff announcement.
“Tariffs probably pushed the door,” a 69-year-old health writer told the newspaper. “Why pay what can be double?”
Employees in a pair of Apple stores in the San Francisco area said customers had quoted fees as their reason to buy new iPhones.
Apple did not immediately return the post for commentary request.
The company is already taking steps to mitigate the blow – including reported plans to shift more iPhone production from China to India.
It is also possible for Trump to give Apple an exception to the iPhone, as he did during his first term in office.
So far, the president has not yet said whether he will do so.
Apple’s shares increased 4% in early trading Tuesday as the market was gathered in optimism about negotiations to resolve the tariff dispute.
However, company shares have decreased more than 22% since the beginning of the year.
Last week, Apple lost more than $ 300 billion in market value in a single day after Trump announced more heavy tariffs than expected.
The 9% decline in trading last Thursday marked Apple’s worst-day performance since September 2020.
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