I’m getting married in two weeks, and in the lead, I found myelf in a search for perfect women’s underwear.
But what must have been one of the most enjoyable tasks in wedding planning was quickly transformed into one of the most disappointing ones.
Classic three -piece groups, with their brave clothes and suspensors, felt obsolete and impractical. Worse still, they don’t make me feel sexy – just uncomfortable and limited.
It made me wonder if other women are feeling that way too. Is the traditional dress of traditional underwear losing?
The answer seems to be yes.
A growing wave of modern intimates are redefining the underwear, setting comfort, inclusion and self-esteem, proving that sex should not mean squeezing yourself into a matching male-seeing group.
I spoke with three attractive brands to understand how they will reformulate the industry and what women wear in the country.
Founded by Chloe and Phillip de Winter in 2022, Nala has quickly become one of the brands of e-commerce that throw air faster.
Known for its involvement, durability and innovation, Nala is interested in all troops, including non-binary communities of sizes ranging from XS to 6xl and Cup sizes to K.
Chloe indicated that Nala was born of her personal struggle to find bra and interiors that were “comfortable, affordable, stable and delightful.
â € œIu seemed such a product that did not exist, so my husband Phil and I did it myself! â € she told news.com.au.a.
When asked about relocation away from traditional interior styles, Chloe said: “At the end of the day, women want to be comfortable. We will never come to traditional women’s interiors for a Wednesday in the office or a Thursday that cares about children. We want something supportive, breathtaking, delicious and that also makes us feel good.
Nalaâ draws advantage in comfort, but don’t get away from sex.
“We inject elements into our clothes that make our customers feel sexy and safe,” Chloe said. Fabrics Fabrics, like our soft nets, are smooth soft and clean, while our patterns raise, sculp and give the bust a great shape.
“At the end of the day, our customers feel safe in our products and there is nothing more sexy.
Inclusion is another central pillar in Nala’s ethics, something Chloe feels that the industry as a whole has been lacking in the past.
“The industry labeled and labeled,” like a body type, like a body type “Victoria”, the appearance of Victoria’s secret fashion? But people want to see bodies that look like theirs in their sources and are above the illegitimate body types that shine on our faces, â € noted.
Looking forward, Chloe predicted that wireless products will prevail: â € œomort comes first! So many are being immersed online forever.
Tina Grasso founded Chouchou Intimates in 2019, and has since become synonymous with pleasant but practical underwear.
We have found the fans of the Faund among celebrities like Addison Rae and Chappell Roan, who had recently worn their best -selling Audrey Bralette during the interview.
The brand came out of a desire to feel comfortable as it looked cute, displaying bra and underwear with vintage clothes and small bows.
“I wanted to create comprehensive, high quality intimate that were quite comfortable for every day, but quite delightful at night,” Tina said.
“ŒLingerie should not be to impress someone else’s-must have to celebrate self-expression and feel unbelievable on your skin.â €
She agreed that traditional underwear is favoring: â € œMenmas are leaving highly structured models and now recovering their bodies, feeling empowered to choose parts that match their preferences. “
“In all honesty,” she said, “we don’t consider men at all in the design process.
“We also attract inspiration from strong, safe female figures that match our values by asking ours,” what would we design for them?
Inclusion is a cornerstone of the Chouchou mission. Tina explained: â € Creating Coreating that fits a wide variety of shapes and sizes has always been a non-negotiating for me.
The brand currently offers up to 4xl, with further expansion plans.
In terms of future trends, Tina sees the versatility as important, with women becoming more buyers aware and wanting to invest in pieces that may be weird beyond the bedroom.
“We will see more designs that can be styled as outerwear, brales watching from the tops, and babydolls that pass without effort from room clothes a day.
â € Womenwomen want pieces that will not sit alone in a drawer! â €
Boody has long been a leader in sustainable bases, but is now entering the sex territory with their latest collection of freemesh-a line of bamboo-viscose with intimate breaths mixed with recycled nylon.
Designed for comfort and confidence throughout the day, the line is available in XS-2XL size and comes in three colors, Fig, lemon and black.
It offers pure fabric, with feather light departing from the traditional network, which often scratches and shakes.
Rebecca Innes, Boody’s product lead, explained the brand evolution: “Our vision is simply – it becomes the most beloved brand of the stable underwear in the world.
“We create high quality daily elements produced on scale while preserving consistent practices.”
Boody achieves this balance by focusing first on comfort.
“We believe you have to love your first layer,” Rebecca split. “The new range is a great example of a pre–Mode style that offers the functionality and comfort of traditional interiors” non-sexy as they look fantastic in the body. “
Inclusion is also integral for Boody’s philosophy, and Rebecca hinted at an exciting development forward:
#women #throwing #dresses #worn
Image Source : nypost.com