Which long -term products would you like to make a comeback?
A new study has found that two in three Americans would pay extra to revitalize their favorite retirement products.
The poll of 2,000 US adults revealed that the average person would pay 32% more for the products they once wanted to return to reality from their favorite brands.
Over half (55%) said retirement products are more valuable to them than anything brands can currently offer.
Many responses named with old products they think deserve the treatment of the resurrection: classic Atari, Sega, and Nintendo keyboard, Crystal Pepsi, Banana Nesquik, Blackberry Phones, Ipods, Soda Soda, Soda and Bubble Jeans.
Ordered by usersting and carried out by Talker Research, the study found that 71% were likely to buy from the brands they associate with childhood nostalgia.
Over half (57%) said they were also likely to buy second -hand products from their favorite brands, even if they are no longer the latest and the largest.
And four in five (81%) can remember at least one brand they feel loyal. On average, they are loyal to six different brands.
Customers are most likely loyal to food/food brands (54%), clothing brands (42%), shoe brands (37%), and both telephone brands (29%) and electronics (28%).
Thirty percent said their loyalty could be considered “extreme” – they would choose products from other brands, even if their favorite brands would suddenly attract their favorite products.
54% other considered for “loyal print” belves – they would consider other brands for products, but only if their favorite brand no longer makes their favorite products.
The answer shared what they believe makes them loyal to the specific brands and their products: if the brand makes high quality products (59%), if consumers have a good experience with the brand (58%), and if customers have used brand products for years (56%).
“Brand loyalty is a powerful thing, “commented Bobby Meixner, senior director of industry solutions in usersting.” While nostalgic can arouse preference, true loyalty is built on experience. Excellent experience keeps customers returning-what a brand’s commitment plays a critical role in long-term engagement. “
Brand loyalty goes deep – as deep as 73% of consumers say they will continue to pay for their favorite brands and products even if prices increased.
According to them, they would pay on average 25% more in all different categories of purchases.
The highest amount of additional people ready to pay belong to the game brands (34%), jewelry and vision brands (33%), fitness brands (28%), and their favorite computer brands (27%).
However, there are some boundaries for one’s logic.
The results showed that people would think of trying a new brand if they make a superior product in what they love using (43%), if the brand they are loyal to get out of business (43%) or if they were recommended by family/friends (37%).
“Pricemim plays a role in loyalty, but it is surprising to see that many customers do not see it as ‘everyone, end up’,” Bobby continued. “Value is more important than the simple price for many people – they are willing to speak money if what they buy can give them the value.
Survey Methodology:
Talker’s research surveyed 2,000 general American populations; The survey is ordered by the use and administration and administration of the Internet by Talker Research between February. 22 and February. 27, 2025.
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Image Source : nypost.com