You never know what you will get.
In Surprise SCOOP, a new East Village ice cream store, clients should not choose a fragrance. The only menu article is “surprise ice cream” ($ 9.18). Consumer order your a touchpad in the rare, almost empty store, mentioning allergies and preference if they want. (The first will be honored, but there is no guarantee for the latter.) They can also specify whether they want whipped cream or a cherry on top.
Moments later, an ice cream spoon on an open cardboard contains it appears in a small Picup window.
New Yorkers, used to get exactly what they want in all hours, are enjoying the element of the unknown.
“I love the possibility of all,” said Hunter Burroughs, a 25-year-old medie student living in Bronx. He visited the shop on Saturday afternoon with two classmates during a study break. His ice cream had a chocolate element and some other flavors he could not identify, but he liked.
“I want you don’t know what to get,” he told the post.
His friend, Victoria Lovallo, a 29-year-old Westchester resident, got something she thought was a sweet cream with something enjoying Tahini.
“That’s crazy,” she said, admitting, “I won’t worry if I get something else next time.â €
Their church Buddy Kengan, a 24-year-old living in Far Rockaway, said his ice cream enjoyed as cream cheese with everything that goes on top.
â € œai tastes like a New York City Bagel, but ice cream, ”he said.
Scoop surprise was opened in late 2024 by Jackie Luu, a 32-year-old Brooklynite who also owns filled ice cream, a Bensonhurst store known for its bouquet and brut with glazed creams filled with ice cream and covered with toppings.
He said he took the idea for Surprise Scoop after going to restaurants and asked servers to surprise him with the items they brought to his table.
“We all tend to go for what we are happy with … but there are many new things there [to try]â € he said.
When he first opened the store, he thought he had to play it safe and surprise customers with traditional tastes like vanilla, chocolate and strawberries. They were not very well known.
“We have a lot of bad ratings on Google,” he said.
So, in January he began to offer more unique flavors, such as Pickle, Pandan Tropical Plant and Flain ‘Hot Cheetos.
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Customers can post pictures of their ice cream on social media, label Surreprise scoop and guess which fragrance they received.
“We’ll tell them if they are right,” Luu said. â € Pre only three flavors have been identified correctly so far.â €
Customers cannot, however, ask the shop employees to tell them what they are eating. Surprise scoopers work in another room, distributing the ice cream anonymously in the intake window. This is from design.
“If you don’t see the staff that you can’t press them to tell you what the aroma is,” Luu said. “
Greg Chi, 31, who lives in Manhattan and works in marketing, tried hard to identify his ice cream, even smelling him and making his friends enjoy it and make their contribution.
After much discussion, Chi, who makes online content for ice cream in his free time, reached a shocking conclusion.
“I think it’s vanilla,” he said. “I like vanilla, so I’m not very upset, but I’m upset that I didn’t get something strange like everything Bagel sprinkle.
Surprise SCOOP, 139 1 Ave., Instagram.com/surpriseScoopnyc
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Image Source : nypost.com