Starbucks is implementing another change in 2025 – this time in its mobile order system.
In a service to speed up the service, the coffee company is reducing the number of maximum number of items that customers can order online from 15 to 12, Starbucks confirmed for today.
Users in Starbucks app and website will also no longer be able to make certain modifications.
Adding a sprinkling of milk or lemonade to a classic refresh is no longer an option, and the option to order Caffè American without water is also naked, Bloomberg reported for the first time.
According to the exit, this is because these modifications are included in drinks that already exist in the menu.
Starbucks noted that about three -quarters of personalized drinks have less than three modifications and this means that the correct is gone for the better.
Customers can still personalize their drinks by adding cold foam and syrups to an Americano, for example, as well as other options, the app says.
The coffee giant is reported to be implementing these changes to reduce waiting time, make a better order of order for customers and gentle workload to herbivores.
Baristas and patrons alike have complained about the mobile order system for years, saying it has had a negative impact on Starbucks’ experience.
“As a client, I hate what the mobile order for the cafe experience has done,” wrote one person on the sub-refund of Starbucks two years of action.
“It really looks like mobile ordering changed the dynamics in the cafe. There are no more people who actually sit in the café, it’s just people who hug the wall while standing down the baristic and looking forward to,” they continued. “Customers are Baristas both look miserable.”
One employee confessed to Reddit in May 2024 that “they should not feel like going to a burnt building whenever I started changing.”
“I should not be asked to stay well on what I was original to plan for almost every day. I should not hold my derail for 1-2 hours because if I dare go to the bathroom for 2 minutes, everything will collapse in 2 other people on the floor, “they continued. “How do we expect us to connect with clients when we have to do a job with 5 people at the same time?”
However, some baristas are skeptical that this change will even make a difference, noting that customers are already finding their way around the limits of law.
“This literally doesn’t matter as there is no community in the mobile app. Another day, a lady ordered 12 drinks, and then 12 food items, and then another pair of foot and drink items,” one person wrote in Reddit. “This doesn’t change anything.”
“Last week a woman ordered 35 drinks in 5 separate back-back orders,” someone tried.
“I had a client who would place 2 orders every Tuesday since he hit the lid. That way he can get drinks for the whole office,” another added.
This is all part of the CEO Brian Niccol “Back to Starbucks” initiative, a plan to simplify offers and return to its roots.
When Niccol first took over the company last September, he noted that one of his advantages to accelerate growth would be to simplify the “overly” menu so that the bartenders can speed up the service.
In addition to changes in mobile rankings, the coffee chain will wait “approximately 30%” of food and drink options from its menu by the end of 2025, Niccol said. The already stuck menu items include infected drinks with Starbucks olive oil, which were only about a year.
Starbucks also restored its free recharge policy-with a catch. Customers who are ordering in the store will now be asked if they will want their “for here” or “go”. Those who order “for here” will receive their drink served in a ceramic mug, glass or personal cup. These people will be able to receive free recharges during their visit.
Moreover, customers will once again be able to use the old school self-service stations, where they can find milk, sugar, sweeteners, spices and stimulants. Starbucks recently changed his code of conduct, changing their policy of open doors, which allowed anyone to hang in the cafe or use his bathroom without a purchase.
The company is also bringing Sharpie again, having a handwriting customer names in their drinks – for which some baristas are already growing straight back.
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Image Source : nypost.com