Fans are shocked by Poppi’s Soda-City.
Poppi’s Super Bowl Lix’s Super Bowl Lix’s brand has made the controversy in Tiktok.
Advertising, “Soda Thoughts”, played with influenza stars like Alix Earle, Jake Shane and Rob Rausch, and although the advertising in itself was a hit, the marketing campaign that led to it faced many reactions.
Prior to the advertising debut in February. 9, Poppi sent large brand sales cars for 32 influencing, including Rachel Sullivan, Kaeli Mae, Rachel Gaede, Avery Woods, Emilie Kiser and Vidya Gopalan.
Part of the campaign saw that these impacts were posting videos showing the massive gift in Tiktok, which won millions of views, but the reaction from the general public was not carbonated.
“Seeing these influencers get these poppi sales machines just make me never want to buy a poppi again,” one user said in a video. “For me, I miss the sign.”
“They should have been those in the bedrooms in college, or athletics departments, I’m not eventually buying another,” someone commented.
“I literally asked Poppi to send him to schools for students to enjoy for a week instead and they * ignored me * (as usual),” shared another.
“It blows me that brand still doesn’t realize that customers don’t want to see that the already rich influences get these crazy/P packs that would make them better to give you the younger creators,” one Wonder.
“In this economy and the political climate is sooooo out of touch … kneeling was blown up how this was approved,” one user wrote.
“Yes, she lost the mark. In another video someone suggested to put them in a group house or shelter would have thought much more, I agree!” Said one comment.
Another user posted a video by writing, “Why couldn’t Poppi simply send sales cars to colleges, hospitals, police stations or fire stations ??? make sense.”
“As an influential that has a Poppi salesman will not make me want to drink Poppi,” someone added.
Many videos that talk about how Poppi “f -ypy up” has gone viral – and OLPOP, rival prebiotic soda brand, has taken the opportunity to criticize its competition.
“32 cars times $ 25k for Yikes Machine,” commented the brand in a post, writing “Also for record, those cars cost $ 25k each lol” in another.
However, Poppi has rejected Olpop’s claims that these cars were $ 25,000 each.
“False reported number was not fabricated, but swollen with 60%,” said a spokesman for Poppi Today.com, adding that the cars were a long -term “investment of marketing”.
The company added that contrary to what people online say, they own cars and they were not destined for use once, so the influencers who received these gifts would have to turn them into Poppi.
“Both creators across the US and people in New Orleans received these cars,” the spokesman explained, adding that their first consumer event with cars took place in Super Bowl on Boot, a place dependent on Tulane University .
They also noticed that this is not the end of the campaign that represents the cars, and there will be more to come to consumers.
“While our beloved community has always been in the vanguard of the Poppi brand, these cars will give them your events, social gifts and nominations in the coming weeks,” the spokesman said. “Despite the false comments from our competitors, we are focused on revolutionary soda for the next generation and we cannot wait for all of you to see what else is.”
The day after Super Bowl, Allison Ellsworth, Poppi’s co -founder and brand official, went to Tikto to address controversy.
“I’ve heard a lot of negativity, and so I wanted to go here and talk to you guys directly,” Ellsworth says. “First of all, I want to say, I listen to you, and there are many misinformation that has spread there by one of our competitors, from our plans to the 25k prices labeling, which is not what costs and that is not really
Ellsworth noted that the creator’s marketing has always “always” is part of the brand since its inception in 2020, but they know that the community is what has been most of their success.
“It was always our intention to share these with you through marketing events, community pop-ups and gifts,” she continued. “But one of the things that has made so successful is for us to hear you and our community, we can always learn better.”
“These sales machines will be a part of the brand for the years ahead, and we want to work with you guys to bring them out in the places you want to see them in the world.”
Ellsworth encouraged fans and consumers to name fans, teachers’ reception, sority and brotherhood, etc. To take Poppi “to the masses”.
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Image Source : nypost.com