Amazon is set to extract his long -awaited and delayed service of artificial artificial intelligence voice service, said three people familiar with the issue, and has planned a press event for later this month to watch it.
Once released, it would mark the most important update of the product as its initial presentation accelerated a wave of digital assistants more than a decade.
Amazon sent the press on Wednesday to an event to be held in February. 26 in New York that presents the head of his team of equipment and services, Panos Panay.
A spokesman said the event is focused on Alexa while refusing to elaborate.
AI’s new generating Alexa Alexa immediately represents a great opportunity for Amazon, which has more than half a billion-billion Alexa-activated devices, and a tremendous danger.
Amazon is hoping that the reconstruction, designed to be able to talk to users, can turn some of its dogs of millions of users to paying customers in an effort to generate a return to non -profit business.
The service will be able to respond to numerous requests in the sequence and, company executives have said, even acting as an “agent” on behalf of users by taking actions for them without their direct involvement. This contrast to the current repetition, which generally deals only with a single request at one time.
Leaders have planned a meeting, known as “Go/No-Go”, for February. 14th
There they will make a final decision on the “willingness of the road” of Alexa’s generating reconstruction, according to people and an internal planning document by Reuters.
The reconstruction of Alexa carries with it all the natural challenges in the family generating chatbots now by Openai, the alphabet and others, including the possibility of fabricated responses, known as hallucinations.
With access to Alexa available in cars, television, thermostats and mobile phones, it can become an essential day for assignment and even purchases.
Initially, Amazon plans to extract the new Alexa service for a limited number of users and will not charge for it, people said, though it has considered a monthly fee of $ 5 to $ 10.
The company will also continue to offer what it is calling “classic alexa”, the widely available version today.
One of the people said Amazon was interrupted by adding new offers to classical Alexa.
While Apple’s Voice Assistant preceded Alexa’s release in 2014 for three years, the Amazon service prevailed the acceptance of sound assistants.
But for many people, Alexa is now used for a little more than kitchen timer and second weather updates for the lack of regulation of its meaning in recent years.
Alexa is the mind of Amazon founder Jeff Bezos, who traveled a service that would resist the voice -activated computers on TV Star Trek.
The hope was that once perfect, users would turn to the sound assistant for hundreds of daily tasks such as lighting lights, premeditating the furnace, internet access, music playing, writing electronic posts and calling taxis.
“One day in the future – this can be years or decades away – it can answer everything you will ever ask for,” said the then boss of Amazon’s equipment, Dave Limp, said almost a decade action.
With those expectations, measures to improve Alexa has suffered delays in disturbing the quality and specifications of her responses, people familiar with the matter have told Reuters.
Amazon called the new service “Banyan” inside, as well as “prominent Alexa”, though it was not immediately clear whether Seattle’s company planned to use or as a new product name.
In a January Financial Times interview, Amazon Rohit Prasad’s executive accepted some of the obstacles to the development of what is effectively a new intriguing service, including the work to eliminate hallucinations.
Analysts at the US Bank Easttimate Amazon can generate $ 600 million in an abnormal way if 10% of active users, which estimates at about 100 million devices, pay $ 5 per month for the service.
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