Call it the Mar-a-Lago makeover.
Dr. Norman Rowe, a NYC-based plastic surgeon, opened a new location in Florida — just a few miles from Mar-a-Lago — last year, and business has boomed thanks to Trump’s election win.
The Palm Beach set has been eager to look their best at the Winter White House — especially those looking to score a gig in the incoming administration.
“Since the election, it’s been on another level — I’ve had to stay here full time,” said Rowe, whose main office is on Park Avenue on the Upper East Side. “The whole world is going through Palm Beach right now and they want to look good… [they] to face the leader of the free world.”
He is seeing up to 15 patients a day in Palm Beach. The most popular procedures are those that require little recovery time – the $20,000 thread lift, botox, fillers and lasers.
“I have seen aspiring citizens in my office. They say, ‘I’m trying to get this ambassador, or DD [job],” said Rowe, who recently attended a New Year’s Eve party at Mar-a-Lago after a patient extended an invitation.
One male patient received an ambassador, and while Rowe doesn’t take credit for the encounter, the refreshment he provided certainly didn’t hurt.
“He wanted to enter. He was competing for a position in this particular place and he got in,” he said. “Everyone here has aspirations — they’re trying to get on Trump’s good side.”
With almost all positions in the new administration filled, people are still eager to make a good impression when they go to Mar-a-Lago.
“Many of us who support President Trump want to look our best,” said Amanda Till, a 42-year-old technology entrepreneur based in Palm Beach.
She recently spent between $50,000 and $60,000 on Botox, fillers, a thread lift, a hydrafacial and various lasers with Dr. Rowe
Although she has visited Mar-a-Lago dozens of times, Till, a conservative, said she has increased frequency after the election where she has a good chance to rub elbows with “inspiring” people like Elon Musk, Mark Zuckerberg and Jeff Bezos.
“It makes you feel like you’re part of something,” she beamed. “Everyone here is somebody.”
For 40-year-old Angie Dawson, her first New Year’s Eve at Mar-a-Lago required major preparation: microneedles, platelet-rich injections and a salmon sperm facial, at a total cost of about $5,000 .
It was worth it, she said, especially the fish sperm injections.
“Your skin glows — it’s crazy,” said Dawson, a non-practicing attorney.
At the big party, she put on Ted Cruz, and a photo of her on the red carpet wearing an Oscar de la Renta dress made the Palm Beach Post.
“Everybody wants to be at Mar-a-Lago right now,” she said, noting that she also saw Musk and First Lady Melania’s return ringing in the New Year. “The most powerful people in the world are there. I saw them all.”
It’s not just power-hungry beautiful women who strive to perfect themselves. Rowe said he sees male patients up to 30% of the time in Palm Beach, while the national average of men undergoing cosmetic procedures is about half that.
West Palm Beach plastic surgeon Dr. Daniel Kapp has seen an increase in people coming in for botox and fillers as patients want to show their best face at the inauguration parties.
“We have patients who are counselors [for the new administration]”, he told The Post. And patients who prepare before inauguration, 100%.
Rowe, meanwhile, joked that if Trump offered him a job “as surgeon general,” he would likely turn it down.
“I don’t know if I would accept it,” he said. “I love what I do.”
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Image Source : nypost.com