Louis Vuitton launches Murakami pop-up in NYC’s Soho to celebrate historic collaborations

An iconic comeback.

Louis Vuitton and Japanese artist Takashi Murakami are back together — and the fashion house is celebrating with a dazzling new modular window in downtown NYC.

To honor the reissue of the historic collaborations, Louis Vuitton’s Soho store, located at 104 Prince Street, has been temporarily reimagined – featuring a verdant exhibition space with archival pieces from the pair’s former collaborations and a cinema room on the ground floor. bottom playing digitally enhanced Superflat. films by Murakami from two decades ago.

The 104 Prince Street boutique has been revamped to celebrate the Louis Vuitton x Takashi Murakami collection. Brad Dickson/Courtesy Louis Vuitton
In celebration, Louis Vuitton’s Soho store has been temporarily redesigned. Brad Dickson/Courtesy Louis Vuitton

With “the intersection of past and present, the collection enlivens Louis Vuitton signatures with a playful flair, reviving the essence of Y2K pop culture,” Louis Vuitton’s website describes the collection.

Louis Vuitton and Takashi Murakami celebrate the duo’s 20th anniversary. Getty Images

Customers will have the opportunity to see pieces from the first LV x Murakami lines, including the Monogram Eye Love and Monogram Multicolore black and white (2003/2005), Monogram Blossom (2003) and Monogram Cerise (2005). 31.

The stunning new activation will reward shoppers who purchase merchandise from the collection by giving them a token that they can insert into a futuristic vending machine featuring LV x Murakami stickers, trading cards and portable games.

The interior design of the showcase includes the artist’s signature flowers and rainbow monogram paintings, symbolizing the duo’s 20th anniversary collaboration. Brad Dickson/Courtesy Louis Vuitton
Shoppers can preview upcoming shows in London, Milan, Seoul, Shanghai, Singapore and Tokyo. Brad Dickson/Courtesy Louis Vuitton

The pop-up features a care station, which offers a menu of services, including replacement parts, canvas cleaning and hand-painted iconography restoration.

The experience concludes in a Murakami-inspired cafe, where drinks like cinnamon cappuccinos, roiboos lattes and vegan hot chocolates will be served in custom LV x Murakami glasses to customers who make a purchase from January 10-12.

Not only will the activation of The Modular Murakami be in New York, but it is expected to appear in London, Milan, Seoul, Shanghai, Singapore and Tokyo.

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Image Source : nypost.com

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