They are nuts and berries.
New Yorkers wait up to two hours in the cold for a $25 cup of strawberry, chocolate and pistachio cream.
In Bryant Park’s active Winter Village, Strawberro’s stand is drawing huge lines for its berry desserts. Its flagship offering is the $25 Dubai Chocolate with blackberries, melted Belgian chocolate, a pistachio cream imported from Italy, chopped pistachios and crunchy bits of kataiki pastry – the crispy phyllo dough that’s popular in Eastern desserts Middle.
It has the “perfect balance of sweetness and freshness” with a “contrast of juicy and crunchy elements,” said Vasily Malyshev, 33, who started the stand with his wife, Anna, 32.
It’s the first holiday season for the Strawberro stand, after debuting for a few weeks at the Bryant Park Spring Market, and it’s been a huge hit after going viral on TikTok and Instagram.
“It’s been absolutely amazing,” said Vasily, who also works in software. “We definitely didn’t expect all the virality.”
The stand, which is the only place for Strawberro, is located in the southern corridor of the market, next to the carousel and Gnocchi in the 9th stall, which is also quite popular.
The average wait time is about 40 minutes according to the couple, but on weekends it can be as long as two hours. A sign declares “Strawberry Line Begins Here, Sorry for the Wait,” and trails of hungry visitors wind around various poles, much like the security line at JFK on a hellish day.
Around noon last Thursday, a crowd waited about 40 minutes for cups of chocolate and berries. In addition to the Dubai chocolate, the menu also includes simpler options such as the $15 dark chocolate (berries and dark chocolate) and the ruby dream, also $15 and with Belgian chocolate made from pink cocoa beans that give a slight appearance. sour taste.
People rushed forward, marked the line and muttered “is it worth it?” and “it’s just strawberries” under their breath. Vasily noticed a woman brazenly walk up to those at the front of the line and offer Venmo someone to place an order for her. He said they’ve also had people offer Strawberro workers $60 in cash to skip the line.
Taylor Sciandra, an 18-year-old college student from Buffalo, said she didn’t hesitate to try Dubai Chocolate — despite the wait and the price — after seeing it on social media.
“It looked really good,” she said. Her verdict? “I like crisis.”
Sammy Kramer and Evelyn Kuroski, both 15, also said it was worth the hype after trying it.
Rachel Clair, a 52-year-old from Niagara Falls, Canada, waited over an hour. “We only came for this,” she said.
The Malyshevs, who live in Bergen County, would not say what their profit margin is on the $25 cup of strawberries. But Anna noted that Winer Village takes a significant portion of the revenue and that ingredients such as berries and chocolate have seen large increases in cost due to supply issues.
“We just use the best ingredients,” said Anna, who has worked in catering for a long time and also has a dedicated pie booth.
Strawberro is part of a larger “Dubai chocolate” craze.
Sarah Hamouda, founder of Dubai-based Fix Dessert Chocolatier, is credited with inventing the trend, which has been reinterpreted by dessert purveyors across the globe.
UAE-based influencer Maria Vehera posted an ASMR video of herself eating one of Fix’s cream-filled and kataifi milk chocolates on TikTok. It has since attracted more than 100 million views.
TikTok and Instagram each have over 147,000 posts with the #dubaichocolate hashtag.
In the city, Nuts Factory, which has various locations in Manhattan and Brooklyn, also sells Dubai Chocolate. A two-pack of large bars goes for $49.99 on their website, and they also do a strawberry cup for $17.99.
Both have been quite popular. “It’s been amazing,” a store spokesperson told The Post.
After their Bryant Park residency ends Jan. 5, the Malyshevs are looking to open a brick-and-mortar Strawberro in SoHo, the West Village, Chelsea Market or Hudson Yards. But first, the young couple, who have a new baby at home, need a moment to catch their breath.
“It’s been an absolutely crazy two months,” said Vasily.
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Image Source : nypost.com